Schuetz

You are on a website shopping for promotional products and you are faced with dozens of categories and thousand of choices to imprint your logo on. What are you to do? Do you have time to spend hours sifting through 150 mugs or 280 tote bags. Are you sure you even know what you want to give to your employees, staff members, customers or students?

The key to a successful promotional product is its impact and usefulness. You want to make a statement, but you also want to keep your name in front of them all year or let recipients know they are appreciated.

Here are ten great promotional product ideas that will surely make your sales promotion, recognition event or meeting a success!

Sweat Shirts - When the temperature drops, sweatshirts become walking billboards. Available in hot styles and colors, promotional sweat shirts no longer look like the kind you wore to gym class.

Drawstring Backpacks - If you are looking to reach students, teachers or younger adults in the workplace, then these lightweight bags are the perfect item to showcase your logo. Many promotional backpacks come with insulated for meal storage.

Pocket Planners - Individual custom planners make a great gift at the end of the year. Your message appears on the front cover and is seen almost daily. Here is a promotional item with a true value.

Watches - No longer for retirement parties, quality quartz watches are available with room for words of praise or your organization's logo. Your logo will be seen around the clock!

Computer Accessories - If you want to promote your services during the work day, then imprinted mouse pads, mouses and USB memory drives offer you the opportunity to give a high-end gift that won't bust your budget. Also great for employee recognition and motivation.

Umbrellas - Don't let bad weather rain on your promotion. Imprinted umbrellas will be seen in the parking lot, at the train station and in the street. When it rains, everyone needs an umbrella.

Flashlights - More than a novelty, imprinted lights come in a wide choice of price ranges. Choose from simple key tag lights to powerful lanterns and safety flashlights. Another useful item that is appreciated by recipients of all ages and lends itself to some great slogan ideas.

Packaged Candy - They may not last long, but wrapped candies make your recognition or holiday event more festive and they will help attract more people to your exhibit at trade shows and conventions.

Lip Balm - Chapped lips are a common annoyance throughout the year, and lip balm is always a welcome relief. Add your logo to the container and it will always be close at hand.

Coffee Mugs - Often overlooked for their promotional impact, ceramic mugs are items that never far from their owner's site. While there are still the basic C handle models fit most budgets, stylish mugs are now available in a wide choice of colors and sizes to display your logo.

Michael Lerner is a recognized expert in the field of promotional products and logo marketing.