Schuetz

So you have a new product or have purchased an old one and are taking over manufacturing or services. Congratulations! Or should one say, Your work is just beginning? Perhaps so. Now you need to launch and promote your product.

1. Plan ahead. Make sure you have enough time to hype your product. Take the entertainment industry as an example. Many movies are hyped before theyre even finished. By the time they come out just their release is enough to launch them into space. Use your time to plan your campaign and begin introducing some curiosity on forums and blogs.

Make sure if you are going to have printed materials that those are ready to go weeks before the launch date, and dont put launch information on themleave them general. Part of the reason you want to leave so much time is that, like your product, printing products and graphic design sometimes take longer than people expect.

2. Make sure you have a plan B. Just in case things arent perfectly smooth and on time, make sure you have a backup plan. Even if it means having a set of articles and press releases done ahead of time, its worth it.

3. Cover different media when you announce your product. Send your press releases to all kinds of media, including the internet. There are many internet press release services that will distribute your information all over the web for a reasonable price. Just make sure they are high quality and reliable.